The Internet marketing plan
Bayne, Kim M.
The Internet marketing plan - Nueva York : [S.n.], 1997 - xx, 379 p. : il. ; 24 cm.
Part 1. Creation : Building your Internet marketing plan -- Part 2. Implementation : Fitting the Internet in your marketing communications mix -- Part 3. Evaluation: Reviewing achievements and improving future performance -- App. A. Internet marketing plan -- App. B. Marketing plan software -- App. C. Periodicals covering the Internet and marketing.
0 471 17295 2
DIF-M1993
INTERNET
MARKETING
The Internet marketing plan - Nueva York : [S.n.], 1997 - xx, 379 p. : il. ; 24 cm.
Part 1. Creation : Building your Internet marketing plan -- Part 2. Implementation : Fitting the Internet in your marketing communications mix -- Part 3. Evaluation: Reviewing achievements and improving future performance -- App. A. Internet marketing plan -- App. B. Marketing plan software -- App. C. Periodicals covering the Internet and marketing.
0 471 17295 2
DIF-M1993
INTERNET
MARKETING