Bayne, Kim M. <br/><br/>
The Internet marketing plan 

 - Nueva York :  [S.n.],  1997 
 - xx, 379 p. : il. ;  24 cm. 
<br/><br/>Part 1. Creation : Building your Internet marketing plan -- Part 2. Implementation : Fitting the Internet in your marketing communications mix -- Part 3. Evaluation: Reviewing achievements and improving future performance -- App. A. Internet marketing plan -- App. B. Marketing plan software -- App. C. Periodicals covering the Internet and marketing. 
<br/><br/><label>ISBN: </label>0 471 17295 2 
<br/><br/><label>Standard No.: </label>DIF-M1993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>INTERNET<br/>MARKETING