TY  - BOOK
AU  - Zoellick,Bill
TI  - Web Engagement: Connecting to Customers in e-Businnes
SN  - 020165766X
PY  - 2000///
CY  - Nueva Jersey
PB  -  Addison-Wesley
KW  - COMERCIO ELECTRÓNICO
N1  -  1. Becoming a web businnes -- 2. Getting the big picture -- 3. Answering the basic questions -- 4. Getting more form website data -- 5. Identifying questions for your business model -- 6. Using cookies -- 7. Privacy and customer engagement -- 8. Personalization: using customer data -- 9. Responding to the costumer -- 10. Costumers as members of groups -- 11. Building personalized engagement
ER  -