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The Internet marketing plan
Material type:
TextPublication details: Nueva York : [S.n.], 1997Description: xx, 379 p. : il. ; 24 cmISBN: - 0 471 17295 2
Contents:
Part 1. Creation : Building your Internet marketing plan -- Part 2. Implementation : Fitting the Internet in your marketing communications mix -- Part 3. Evaluation: Reviewing achievements and improving future performance -- App. A. Internet marketing plan -- App. B. Marketing plan software -- App. C. Periodicals covering the Internet and marketing.
| Item type | Home library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Libro
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Biblioteca de la Facultad de Informática | H.4.3 BAY (Browse shelf(Opens below)) | Available | DIF-02836 |
Part 1. Creation : Building your Internet marketing plan -- Part 2. Implementation : Fitting the Internet in your marketing communications mix -- Part 3. Evaluation: Reviewing achievements and improving future performance -- App. A. Internet marketing plan -- App. B. Marketing plan software -- App. C. Periodicals covering the Internet and marketing.
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